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The end of traditional banks privileges

The environment of traditional banks activity has been shattered for at least four reasons:

1- The financial liberalisation of the economy funding in favour of negotiable stocks markets.

Financial liberalisation deprives traditional banks of a part of their goodwill. In several countries, the part of the economy funding going through negotiable stock markets has increased. Major firms and the State have been mainly responsible for this funding reorganization. Banks have lost a part of their activity volume that was previously generated by their major firms customers (credits of poor margin but little risky).

For those last ones, banking credits and emissions of negotiable debt are now strictly substitutable, over the course of respective conditions of loans on these two segments of the market. Deposit banks have also been competing with« investment banks » and stock houses, traditional actors of negotiable stock markets.

2- The increasing weights of private actors now essentially obey a profit logic.

Banks more worried about profitability considerations. The end of the 1980s is marked by the beginning of the wave of privatisations of several banks (or savings institutions) in Western Europe. In the United States, and then in other major industrialised countries, banks results are more and more analysed by their shareholders, institutional investors (pension funds, insurance companies).

The Couples risk/ yield those were characteristic to the majority of banks, including public banks, are out of place. The pursuing of a yield rate on high equity is becoming a priority. The model of « dividend bank » which predominates in the Anglo-Saxon world tends to impose itself at the expense of the one of the continental Europe « full service bank ».

3- The increasing international opening of national financial systems.

Banking systems are more and more open and extroverted. The abolition of exchange controls and last restrictions (the 1980s in major industrialised countries) to international flows of funds. The bonds associates to the fact of being a member of WTO and/ or of a local economic space (European Union) now restrain countries to open their banking system and finance foreign actors.

Several countries become worried to build a true banking and financial industry with an international vocation within the framework of their developing strategy (Singapore, Luxembourg). Major industrialised countries also worry more and more about the competitiveness of their banks and other financial actors on the international scene. This sometimes leads them to competitive deregulations of their banking system.

4- The emergence of a supervising regulation with international vocation related to this opening.

It is what tends to equalize competition conditions. International or domestic financial and banking crises increase from the 1980s (the 1982 Mexican crisis, American savings institutions crisis in 1986, Scandinavian crisis of 1992-1993, Japanese financial and banking crisis of the 1990s, Russian financial crisis of 1998, 2001 crisis of Argentina…).

The second half of the 1980s is marked by the first coordination attempts of supervising regulation of major international banks. They are mainly caused by the Bale Committee of the international payments bank. Its aim is to reinforce the security (problems of systemic risk) of worldwide banking system, while equalizing competition conditions between major banks coming from different countries.

The most significant measure is the Ratio Cooke, instituted in 1988. It is a ratio of equity which balances the various banking assets according to their respective risks and two types of equity are distinguished: « Tier One »and « Tier Two », fixed at 8%, it has been progressively adopted in more than a hundred countries. It will be replaced in 2006 by the Ratio Mac Donnough which balances risks in a more précised way, and takes into account off-balance sheet elements that now play an essential role in banking activities. It is also necessary to take into account the generalised adoption of International Financing Reporting Standard (IFRS) in the equalization of competition conditions between banks of different countries.

The environment is more and more competitive and uncertain and a catalyst of strategies sometime fluctuating. The 1990s are marked by the beginning of a vast movement of reorganization of the banking industry on a worldwide scale. Banks which care about their success or about their survival have to elaborate more and more reactive strategies because of the uncertainties of the macroeconomic and competitive environment.


 

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