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The 1980s revolution… A financial universe liberalized

The competitive and regulatory environment of banks is shattered form the 1080s. This phenomenon, which started in the United States in the 1970s, has then reached the other industrialized countries, although it was quiet late for Germany and Japan. It has finally reached emerging countries, at a more or less rapid rate in the 1990s.

From that time banks have been facing unprecedented challenges and they have to:

• Improve their efficiency.
• Develop more and more reactive real strategies.
• Re-evaluate their decision-making process.
• Adapte their organization structures (production – distribution – subcontracting – governance issues).
• Change the status of public and mutualist banks.


1. Causes of a financial revolution

2. The end of traditional banks privileges

1- Causes of a financial revolution

The financial revolution which has started since the end of the 1970s will deeply shattered banks activity conditions and banking activity key lines. We can connect it to four important categories of causes:

1.1 The changes of macro-economic environment.

The 1970s mark the start of a period of time of unprecedented macro-economic imbalance:
• Public deficits and the balance of regular payments are often gigantic (4 to 5 % of GDP, even more)
• Strong inflation rates needing monetary policies over strict disinflations.
• Increasing volatility of interest and exchange rates.

Some of those contingent imbalances will last beyond the 1980s in several big industrialized countries (examples: budgetary deficits in the United States, Germany and France).

From the 1990s various structural evolutions are added to it:

• Weight of the public debt accumulated in some countries.
• High long-term unemployment in other.
• Very weak inflation and threats in some countries.
• Ageing of the population and threats on the balance of retirement incomes and heath systems funding in almost every country.

To some extend, important issues of intergenerational redistribution are taking into account, which involve a massive and increasing resort to assets and financial intermediaries.

1.2 Technological evolutions

Finance is a huge « consumer » of information and on that account is very dependant on the evolutions of information technology (Information and telecommunications). Financial institutions are among the most important customers of computing developers and telecommunications operators.

Information plays a crucial role in:
• The rationalisation of tasks and costs reduction (treatment of cheques and other means of payment, conservation of stocks, negotiation on exchange markets)
• Development and distribution of new products and financial services (credit cards, online banks).
• Help to decision-making (arbitrage strategies on by-products markets)

Telecommunications (often connected to computing) are at the heart of the payment systems revolution:
• Increasing role of the regulation systems of important sums in relation to the explosion of market activities.
• Interconnection of share prices and negotiation platforms of currencies, stocks and by-products.
• Global transmission of data bases essential to financial activities.

Despite the continuous decline of equipment prices, investments in computing and telecommunications represent an increasing and major part of banks expenses and other financial intermediaries. Banks and other financial intermediaries are becoming major customers of computing developers and telecommunications operators. This raises new issues for banking strategies and management, because of the increasing irreversibility of investment choices, and of the rapid obsolescence of the equipments and the high cost of accelerated depreciations.

1.3 Financial innovations.

It is necessary to make a traditional distinction between product innovations and process innovations. Process innovations are widely related to the integration of new technologies (dematerialization of stocks, cheque image, and smart card). The innovations of products have been extremely numerous during the past 25 years:
• Short-term stocks in the countries that did not have any (commercial papers, deposit certificates, negotiable medium term bills).
• More and more sophisticated bonds (open depreciations, convertible into assets…)
• By-products (forward contacts, negotiable options, exchange contracts, derived credits) bound to manage the risks associated to any funding operation.
• Securitization of credits and structured products.
• Products of collective savings management (life insurance, hedge funds).

1.4 Relaxing of regulatory executive (financial deregulation or liberalization)

For almost half a century, the banking systems of industrialized countries have worked in the regulatory executive inherited from the 1930s. This executive has become more and more restrictive and inadequate from the beginning of the 1970s. The deregulation process is then going to spread to the five main following points:
• The trivialization of the statutes of certain financial intermediaries and the spreading of their scope of efficiencies (deposit banks and savings institution in the Unites States, Great Britain and in France).
• Removal of the remuneration limits of deposits and the restriction on various interest rates.
• Depreciation or removal of boundaries between banking activities and insurance, banking activities and capital markets.
• Opening to foreign banks (often in relation to the accession of these countries into WTO.

 

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